The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Scott, David Meerman

ISBN 10: 0470113456 / ISBN 13: 9780470113455

Edité par Wiley, 2007

Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. N° de réf. du vendeur 00081743194

Synopsis :

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

À propos de l'auteur: David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

Détails bibliographiques

Titre : The New Rules of Marketing and PR: How to ...
Éditeur : Wiley
Date d'édition : 2007
Reliure : Couverture rigide
Etat : Good