The Next Sustainability Wave: Building Boardroom Buy-in

Bob Willard

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Langue : anglais

Edité par New Society Publishers, 2005

0865715327 / 9780865715325

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder's personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community. The Next Sustainability Wave assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: A compelling business case A "perfect storm" of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed. Emphasizing the importance of how sustainability is presented to corporate leaders-using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms-the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small- to medium-level enterprises. Designed for quick reading and reference-right pages furthering the argument, while left pages provide support materials-the book is especially useful for those wanting to convince busy executives and board members. Bob Willard is a leading expert on the business value of corporate sustainability strategies and in the last two years has given over 100 keynote presentations to corporations, consultants, academics and nongovernmental organizations.…

N° de réf. du vendeur CIN0865715327VG

Titre
The Next Sustainability Wave: Building Boardroom Buy-in
Auteur
Bob Willard
Éditeur
New Society Publishers
Année de publication
2005
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0865715327
ISBN à 13 chiffres
9780865715325

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,74
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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