Synopsis
The Nimble Company
A Proactive, Socially Responsible Framework for Driving Sustained Profits and Growth in a Chronically Chaotic World.
Amid perpetual upheavals and accelerating world changes, we transition from the Experience Economy where buyers chose memorable outcomes to the Transformational Economy where buyers choose meaningful, authentic, and socially responsible outcomes.
Because your customers want to become a better version of themselves, your company must become a better version of itself.
This book's premise: the future belongs to the nimble, those able to resiliently innovate to deliver meaningful goods and services that customers seek. Being nimble makes demands on your company that go beyond traditional business strategies, tactics, and company culture.
This book takes a fresh look at the root causes of upheavals and offers pragmatic solutions that can address these causes in today's chronically volatile business environment.
À propos des auteurs
Dr. David Gruder, PhD, DCEP, is a clinical & organizational development psychologist, and 12-award-winning bestselling Human Potential Strategist, Business Lifecycle Psychologist, and Culture Architect, who was named America's Integrity Expert by Radio-TV Interview Report. He has written, contributed to, or been featured, in 25 books, and in Forbes, Inc., Entrepreneur, and Non-profit Performance magazines, among hundreds of media and podcast interviews. Now in his senior decades, he characterizes himself as a recovering psychologist and professional troublemaker. David's parents sent him to Woodstock when he was 15 and this experience planted the seeds for his life's mission: to equip leaders & influencers who are called to help repair & evolve the world, with inner, outer & spiritual mindsets & skills to actualize their positive impact. These days, Dr. Gruder's focus is on catalyzing Self-Sovereignty That Serves Us All + Governance That Serves Self-Sovereignty(TM). He primarily serves Societal Thrival Leaders & Influencers, Middle Market Socially Responsible Companies, and Integrative Wellbeing Providers, as a trusted advisor, mentor, consultant, trainer, and keynote speaker.
Mark S.A. Smith, as a business growth strategist, works with leaders to predictably grow their organization through upgraded executive skills, effective customer acquisition systems, and communication & persuasion strategies.As an executive coach, executives hire him for strategic coaching, getting unstuck, and use him as a sounding board for developing new, disruptive ideas and choosing new personal and corporate directions.As co-founder and partner in NimbilityWorks, he brings these skills to clients who must become nimble to thrive in today's chaotic world.Mark wrote seven books and dozens of technology playbooks and sales guides targeting government, educational, healthcare and the private sector and has authored hundreds of articles.He has also hosted or appeared on hundreds of interviews and podcasts.He has business experience as an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner.He speaks at public and corporate events delivering pragmatic ideas to grow and succeed in business. There is no canned speech. He works with you to identify the outcome your group needs and then crafts the presentation to align with your culture, your objectives, and your vision. Contact him for a conversation about speaking at your event.He designs and implements sales, marketing, and customer acquisition systems that find and recruit willing buyers for disruptive products. He has designed and built channel launch kits, go-to-market playbooks, partner enablement programs, marketing strategy, customer acquisition strategies, executive presentations, systems to up-level business acumen, and more.Builds Business Systems. If you're like many executives in these fast and changing times, you're having challenges clarifying your corporate strategy and getting your executive team all heading the same direction. It's not that your ideas aren't good, the challenge is getting everyone on the same page. Here's a solution.Using unique, rapid executive decision-making techniques that involve all stakeholders, tapping into the team's personal motivation strategies, and using methods to safely disrupt old ways of thinking, Mark guides your team to get on track and want to stay on track to achieve your goals. And he guarantees it.Each member of your executive team leaves the event with a Monday-ready action plan to deploy with their team to take the correct next steps. You get ongoing support with six months of executive coaching to troubleshoot, encourage, and hold executives accountable for their success.Mark S.A. Smith facilitates a 1.5 to 3 day on-site executive strategy session (timing depends on your mission complexity) with a combination of process training and facilitated conversation about your get-to-market mission.Co-Leads the Executive Nimbility Skills Summit. When you can't work any harder, you must work smarter. Specifically created for profit-and-loss-responsible executives of companies, this 2-day event brings executive skills and insights to founders and staff who have been promoted to the executive suite.What makes this executive event different is the holistic view of business, not just sales or marketing or leadership, but everything required to operate a sustainable, scalable, profitable, and salable business.
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