There's Nothing Like This: The Strategic Genius of Taylor Swift

Kevin Evers

1 492 évaluations par Goodreads

Langue : anglais

Edité par Harvard Business Review Press, United States, 2025

9798892790178

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A propos de cet article

Featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more"Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." Rolling StoneNamed one of "Thirty books we're excited to read in the first half of 2025" by The Sydney Morning HeraldNamed to the Financial Times "What to Read in 2025" listA smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.But how exactly has she managed to scale her successmultiple timeswhile dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she isa songwriting savant and a strategic genius.Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR014240699

Titre
There's Nothing Like This: The Strategic Genius of Taylor Swift
Auteur
Kevin Evers
Éditeur
Harvard Business Review Press, United States
Année de publication
2025
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 13 chiffres
9798892790178
Poids de l'article
531 grammes
Dimensions
155.0 x 235.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

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Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,64EUR 14,23
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