From Numbers to Words: Reporting Statistical Results for the Social Sciences

Susan E. Morgan; Tom Reichert; Tyler R. Harrison

ISBN 10: 080133280X / ISBN 13: 9780801332807

Edité par Allyn and Bacon, 2001

N° de réf. du vendeur 080133280X-3-33030657

Synopsis :

Book by Susan E Morgan Tom Reichert Tyler R Harrison

Biographie de l'auteur:

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations.

Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.

Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

Détails bibliographiques

Titre : From Numbers to Words: Reporting Statistical...
Éditeur : Allyn and Bacon
Date d'édition : 2001
Reliure : paperback
Etat : Good