Titre: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
�diteur: Palgrave Macmillan
Date de parution: 2010
Langue: anglais
ISBN � 10 chiffres: 0230103723
ISBN � 13 chiffres: 9780230103726
Reliure: Couverture rigide
�tat de l'article: New

A propos de ce titre

Synopsis

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

� propos de l?auteur

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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