Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration

Langue : anglais

Edité par Beaver's Pond Press, 2020

1592986013 / 9781592986019

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

Logic will get you from A to B. Imagination will take you everywhere. -Albert EinsteinSince the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever, Once Upon an Innovation builds upon these practices and applies story techniques to creative problem solving and innovation.Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.This easy-to-read, how to guidebook provides story-based strategies and tools to: - generate rich and meaningful ideas.- rally stakeholders and a team around a vision.- gain empathy for user and insights into users.- bring formative ideas to life for testing and prototyping.- develop storytelling skills to persuade and inspire others.With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.Gather around the campfire-your story starts now.…

N° de réf. du vendeur 00107033485

Titre
Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration
Auteur
Jean Storlie
Éditeur
Beaver's Pond Press
Année de publication
2020
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1592986013
ISBN à 13 chiffres
9781592986019

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,80
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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