Online relationship marketing development in hospitality industry

Ekaterina Geta

ISBN 10: 3848403900 / ISBN 13: 9783848403905

Edité par LAP LAMBERT Academic Publishing Apr 2012, 2012

A propos de cet article

Neuware -Relationship marketing has gained significant consideration is hospitality industry as relationship with customers is crucial for this industry. Due to the growing internet popularity hoteliers are understanding high importance of online communication channels and make substantial investments in its development. This book presents results of an empirical research in online relationship marketing development in hospitality industry. The researches in this topic are not that numerous and in majority authors do cover separate elements of online RM. And there is still no works presenting holistic view of the whole scope of online relationship marketing elements in hospitality industry which is exactly the goal we set for this book.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

N° de réf. du vendeur 9783848403905

Détails bibliographiques

• Titre: Online relationship marketing development in hospitality industry
• Éditeur: LAP LAMBERT Academic Publishing Apr 2012
• Date de parution: 2012
• Langue: anglais
• ISBN à 10 chiffres: 3848403900
• ISBN à 13 chiffres: 9783848403905
• Reliure: Taschenbuch
• État de l'article: Neu

A propos de ce titre

Synopsis

Relationship marketing has gained significant consideration is hospitality industry as relationship with customers is crucial for this industry. Due to the growing internet popularity hoteliers are understanding high importance of online communication channels and make substantial investments in its development. This book presents results of an empirical research in online relationship marketing development in hospitality industry. The researches in this topic are not that numerous and in majority authors do cover separate elements of online RM. And there is still no works presenting holistic view of the whole scope of online relationship marketing elements in hospitality industry which is exactly the goal we set for this book.