Opening Weekend (Hardcover)

Jim Fredrick

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Langue : anglais

Edité par University Press of Mississippi, Jackson, 2024

1496853385 / 9781496853387

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A propos de cet article

Hardcover. In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredricks journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice-president of creative advertising at Warner Bros.; and executive vice-president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. Across a span of thirty-five years, Fredricks roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies. In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredricks journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de réf. du vendeur 9781496853387

Titre
Opening Weekend (Hardcover)
Auteur
Jim Fredrick
Éditeur
University Press of Mississippi, Jackson
Année de publication
2024
État de l'article
new
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
1496853385
ISBN à 13 chiffres
9781496853387

Grand Eagle Retail

Bensenville, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 12 octobre 2005

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

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