Editor(s): Fuerderer, Ralph; Herrmann, Andreas; Wuebker, Georg. Num Pages: 299 pages, 48 black & white tables, biography. BIC Classification: KJMV7; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 1360. . 1999. Hardback. . . . . Books ship from the US and Ireland.

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Titre: Optimal Bundling
�diteur: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Date de parution: 1999
Langue: anglais
ISBN � 10 chiffres: 3540652477
ISBN � 13 chiffres: 9783540652472
Reliure: Couverture rigide
�tat de l'article: New

A propos de ce titre

Synopsis

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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