Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth

Professor Christopher Bones

7 évaluations par Goodreads

Langue : anglais

Edité par Kogan Page Ltd, United Kingdom, London, 2018

0749483725 / 9780749483722

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR010274424

Titre
Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth
Auteur
Professor Christopher Bones
Éditeur
Kogan Page Ltd, United Kingdom, London
Année de publication
2018
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0749483725
ISBN à 13 chiffres
9780749483722
Poids de l'article
490 grammes
Dimensions
157.0 x 235.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

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