What makes a sport enterprise successful? How can managers working in sport improve organizational effectiveness through strategic behaviour management? This comprehensive and accessible textbook addresses these important questions and examines the theories that underpin organizational analysis in sport. Helping both students and practitioners to understand the different types of behaviour that occur within a sports enterprise, it also demonstrates how to develop ways of managing behaviour more effectively for the benefit of all stakeholders. With international case studies, learning objectives, review questions and guides to further reading included in every chapter, no other textbook develops critical skills or an awareness of ethical issues in such detail and depth.
James Skinner is the Director of the Institute for Sport Business and Professor of Sport Business at Loughborough University London, UK. His primary research interests are in leadership, culture and change in sport.
Bob Stewart is a Professor of Sport Management in the College of Sport and Exercise Science at Victoria University, Australia. His primary research interests are in the field of sport policy, culture and the regulation of sport.