Overpromise and Overdeliver : How to Design and Deliver Extraordinary Customer Experiences
Barrera, Rick
ISBN 10: 1591842689 ISBN 13: 9781591842682
Edité par Penguin Publishing Group, 2009
Ancien(s) ou d'occasion
Couverture rigide
Vendeur
Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 3 août 2006
Cet article spécifique n'est plus disponible.
A propos de cet article
Description :
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 14107206-6
Synopsis :
Book by Barrera Rick
Présentation de l'éditeur: The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : Overpromise and Overdeliver : How to Design ...
Éditeur : Penguin Publishing Group
Date d'édition : 2009
Reliure : Couverture rigide
Etat : Very Good
Edition : Revised.