An Overview to the Public Relations Function

Shannon A. Bowen; Thomas R. Martin; Brad Rawlins

ISBN 10: 1606490990 / ISBN 13: 9781606490990

Edité par Business Expert Press, 2010

In. N° de réf. du vendeur ria9781606490990_new

Synopsis :

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

À propos de l'auteur: Shannon A. Bowen, PhD, professor, University of South Carolina. In more than 100 publications, she focuses on ethical decision making within the highest level of organization.

Détails bibliographiques

Titre : An Overview to the Public Relations Function
Éditeur : Business Expert Press
Date d'édition : 2010
Reliure : Couverture souple
Etat : New