Personality Selling: Using NLP

Valentino, Albert J.

ISBN 10: 0966773233 / ISBN 13: 9780966773231

Edité par Vantage Point Pub, 1999

A propos de cet article

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00084974857

Détails bibliographiques

Titre : Personality Selling: Using NLP

Éditeur : Vantage Point Pub

Date d'édition : 1999

Reliure : Couverture souple

Etat : Good

A propos de ce titre

Synopsis :

With "Personality Selling" you get inside the head of others and recognize the seemingly random and often mysterious aspects of the many personalities we meet every day. By being the first book to combine the most powerful psychological models in use today -- Neuro-Linguistic Programming (NLP) -- Ericksonian Hypnosis, and the -- Enneagram Personality Typing Systemwith traditional selling techniques, it shows you how to apply the golden rule of selling: Sell unto others the way they want to be sold to."Personality Selling" describes: -- NLP personality traits -- The nine personality types of human nature -- How the mind makes associations -- The structure of rapport -- The power of language -- The impact of physiologyIt also examines the basics of selling using a powerful psychological approach to gathering information, tailoring presentations, handling objections, and recognizing the various ways people make decisions. And, it includes a comprehensive section on the psychology and tactics of negotiation. Through extensive use of experiential language and examples, readers can experience the impact that different approaches have on others in order to fine tune their own approaches.