Persuasive Communication, Second Edition

James B. Stiff

ISBN 10: 1572307021 / ISBN 13: 9781572307025

Edité par The Guilford Press, 2002

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00058459027

Synopsis :

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Présentation de l'éditeur:

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Détails bibliographiques

Titre : Persuasive Communication, Second Edition
Éditeur : The Guilford Press
Date d'édition : 2002
Reliure : Couverture souple
Etat : Good
Edition : 2ème Édition