The Physics of Brand: Understand the Forces Behind Brands That Matter
Keller, Aaron; Marino, Renee; Wallace, Dan
ISBN 10: 1440342679 ISBN 13: 9781440342677
Edité par How Books, 2016
Ancien(s) ou d'occasion
Hardcover
Vendeur
ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 14 mai 2010
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A propos de cet article
Description :
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1440342679I4N00
Synopsis :
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
À propos de l?auteur: An Adams Media author.
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Détails bibliographiques
Titre : The Physics of Brand: Understand the Forces ...
Éditeur : How Books
Date d'édition : 2016
Reliure : Hardcover
Etat : Very Good
Etat de la jaquette : No Jacket