Platform Revolution: How Networked Markets Are Transforming the Economyâ and How to Make Them Work for You

Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul

ISBN 10: 0393249131 / ISBN 13: 9780393249132

Edité par W. W. Norton & Company, 2016

Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges. N° de réf. du vendeur DBV.0393249131.VG

Synopsis :

"Platform Revolution...is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." The European Magazine

Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins- except traditional taxi companies, which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, the authors explain how entrepreneurs-and traditional companies- can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

À propos de l?auteur: Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and has been a professor of management science at Tulane University since 1998. He is also a research scientist at the MIT Initiative for the Digital Economy. He received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from the Massachusetts Institute of Technology (MIT), and Ph.D. in management science from MIT. Before joining academia, he held positions in engineering and finance at General Electric. Parker is a frequent speaker at academic conferences and industry events. Marshall W. Van Alstyne holds a tenured professorship at Boston University. Sangeet Paul Choudary is a widely published industry analyst.

Détails bibliographiques

Titre : Platform Revolution: How Networked Markets ...
Éditeur : W. W. Norton & Company
Date d'édition : 2016
Reliure : Couverture rigide
Etat : very_good