Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Trent, Judith S.; Friedenberg, Robert V.; Jr., Robert E. Denton

ISBN 10: 1442243341 / ISBN 13: 9781442243347

Edité par Rowman & Littlefield Publishers (edition 8), 2015

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 1442243341-11-1

Synopsis :

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: ·incorporate examples from all levels―local, statewide, and national―to illustrate the communicative choices confronted in contemporary political campaigns, ·discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and ·draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite―an insightful, thoroughly researched, and reader-friendly text.

À propos de l?auteur: Judith S. Trent is professor emerita of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.

Détails bibliographiques

Titre : Political Campaign Communication: Principles...
Éditeur : Rowman & Littlefield Publishers (edition 8)
Date d'édition : 2015
Reliure : Paperback
Etat : Good
Edition : 8.