Politicizing Consumer Choice

Christian Gunkel

ISBN 10: 3631654758 / ISBN 13: 9783631654750

Edité par Peter Lang, Peter Lang Nov 2014, 2014

A propos de cet article

Neuware -This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer¿s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with. 148 pp. Englisch.

N° de réf. du vendeur 9783631654750

Détails bibliographiques

• Titre: Politicizing Consumer Choice
• Éditeur: Peter Lang, Peter Lang Nov 2014
• Date de parution: 2014
• Langue: anglais
• ISBN à 10 chiffres: 3631654758
• ISBN à 13 chiffres: 9783631654750
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 210 L x 148 H x 9 P (en millimètres) 210 millimètres de largeur par 148 millimètres de hauteur par 9 millimètres de profondeur
• Poids: 202 grammes

A propos de ce titre

Synopsis

This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer's role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.

À propos de l?auteur

Christian Gunkel studied American Studies and Sociology at the University of Tübingen (Germany). He is currently working for the university's American Studies Department as an instructor and researcher focusing on green consumerism in the United States.