Polling and the Public: What Every Citizen Should Know

Asher, Herbert B.

ISBN 10: 1568028334 / ISBN 13: 9781568028330

Edité par Cq Pr, 2004

Good condition. Sixth edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur V13C-04639

Synopsis :

Book by Asher Herbert B

Présentation de l'éditeur: Asher's central objective - to help students become savvy consumers of polls - has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.

Détails bibliographiques

Titre : Polling and the Public: What Every Citizen ...
Éditeur : Cq Pr
Date d'édition : 2004
Reliure : Couverture souple
Etat : Good