Polls and Surveys: Understanding What they Tell Us

Bradburn, Norman M., Sudman, Seymour

ISBN 10: 1555420982 / ISBN 13: 9781555420987

Edité par Jossey-Bass (edition 1), 1988

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 1555420982-11-1

Synopsis :

Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

À propos de l'auteur:

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

Détails bibliographiques

Titre : Polls and Surveys: Understanding What they ...
Éditeur : Jossey-Bass (edition 1)
Date d'édition : 1988
Reliure : Hardcover
Etat : Good
Edition : 1.