Synopsis
This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you'll find all the entrepreneurial advice you need to run a business: recognizing great entrepreneurial opportunities; writing a business plan and building your financial statements; securing financing with venture capital or debt financing; franchising your business; managing a growing business; protecting intellectual property; and, selling a business when the time comes.
À propos de l?auteur
WILLIAM D. BYGRAVE, MA, Dphil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and visiting professor at INSEAD (the European Institute for Business Administration). ANDREW ZACHARAKIS, BS, MBA, PhD, is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College. The Portable MBA Series The Portable MBA, with over 600,000 copies sold, continues to provide readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
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