Pow! Right between the eyes! Profiting from the power of surprise.

Image de l’article 1 de 3

Vendeur : SomeThingz. Books etcetera., Averbode, BelgiqueSomeThingz. Books etcetera.

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 6 mai 2022

Livre relié

Etat: Occasion

EUR 15,00

EUR 42,00 expédition 
Expédition depuis Belgique vers Etats-Unis

Quantité disponible : 1 disponible

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

Hoboken John Wiley 2009 Bound, hc. with original dustjacket, 244pp., ills. in b/w., in very good condition. ISBN 9780470405505. Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a Who cares? and a Holy cow! Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today's information economy, it doesn't matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like The Lubricant to Yes and Euphoric Shock ) to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today's smartest companies are winning big with surprises stories like: * How Oprah's shocking announcement that Everybody gets a car! sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% * How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York's Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center * How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world's largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don't forget to read the book's two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well.what did you expect.…

N° de réf. du vendeur 6652

Détails bibliographiques

Titre
Pow! Right between the eyes! Profiting from the power of surprise.
Auteur
Andy Nulman.
Jaquette
Jaquette
Reliure
Couverture rigide
Catalogues du vendeur
Economie / Handel / Marketing

SomeThingz. Books etcetera.

Averbode, Belgique

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 6 mai 2022

Frais d'expédition de Belgique vers Etats-Unis

Article5 à 35 jours ouvrés5 à 35 jours ouvrés
Premier articleEUR 42,00EUR 61,00
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay
  • Virement bancaire

Description de la boutique

“Somethingz. Books and etcetera.” is a professional online webshop with an extensive second-hand book collection on history, art, philosophy, photography, local history and folklore. Also sought after and less common books concerning all kinds of interests (culinaria, nature, sports, music, Freemasonry, militaria, fashion, antiques, children's books, rare and antiquarian books, etcetera) are part of the collection. All books are in good to very good condition, unless otherwise stated (minimal imperfections or very light signs of use, a name of the previous owner or a stamp of ownership are not always mentioned). Books are always carefully and properly packed and sent by registered mail. On the website www.somethingz.be you will find several images per book, so that you get a good impression of the condition of the books. Not all books in the collection are currently online. If you do not find what you are looking for, you can contact us via info@somethingz.be so that you can make your searched titles or areas of interest known.…

Spécialité

second-hand and antiquarian books

Profil professionnel du vendeur

SomeThingz. Books etcetera.

Belgique