The Power of Being Divisive : Understanding Negative Social Evaluations

Thomas J Roulet

ISBN 10: 1503608204 / ISBN 13: 9781503608207

Edité par Stanford University Press Sep 2020, 2020

A propos de cet article

Neuware - Negative social evaluations, such as stigma or the backlash from scandal, are often perceived as harming those to whom they are directed. Thomas Roulet challenges this idea in The Power of Being Divisive, showing how negative evaluations can end up being strategically beneficial for individuals and organizations alike.

N° de réf. du vendeur 9781503608207

Détails bibliographiques

• Titre: The Power of Being Divisive : Understanding Negative Social Evaluations
• Éditeur: Stanford University Press Sep 2020
• Date de parution: 2020
• Langue: anglais
• ISBN à 10 chiffres: 1503608204
• ISBN à 13 chiffres: 9781503608207
• Reliure: Buch
• État de l'article: Neu
• Dimensions: 230 L x 163 H x 25 P (en millimètres) 230 millimètres de largeur par 163 millimètres de hauteur par 25 millimètres de profondeur
• Poids: 492 grammes

A propos de ce titre

Synopsis

In the last decade, research on negative social evaluations, from adverse reputation to extreme stigmatization, has burgeoned both at the individual and organizational level. Thus far, this research has largely focused on major corporate risks. Corporate public relations and business executives intuitively know that a negative image deters important relationships-from customers and partners, to applicants, stakeholders, and potential funding. At the same time, business is conducted in an age of heightened connection, including digital platforms for criticism and a 24-hour news cycle. Executives know that some degree of public disapproval is increasingly unavoidable. Negative social evaluations can also put social actors on the map. In the era of identity politics, many political leaders express controversial views to appeal to specific audiences and gain in popularity. Through network and signaling effects, being controversial can potentially pay off.

Thomas J. Roulet offers a framework for understanding not only how individuals and organizations can survive in an age of increasing scrutiny, but how negative social evaluations can surprisingly yield positive results. A growing body of work has begun to show that being "up against the rest" is an active driver of corporate identity, and that firms that face strong public hostility can benefit from internal bonding. Synthesizing this work with his original research, and drawing comparisons to work on misconduct and scandals, Roulet addresses an important gap by providing a broader perspective to link the antecedents and consequences of negative social evaluations. Moreover, he reveals the key role that audiences play in assessing these consequences, whether positive or negative, and the crucial function of media in establishing conditions in which public disapproval can bring positive results. Examples and cases cover Uber and Google, Monsanto, Electronic Arts, and the investment banking industry during the financial crisis.

À propos de l'auteur

Thomas J. Roulet is an organizational theorist and the Deputy Director of the MBA at the Judge Business School and Fellow in Sociology and Management at Girton College, both at the University of Cambridge.