The Power Of Unfair Advantage: How To Create It, Build It, And Use It To Maximum Effect

John L. Nesheim

16 évaluations par Goodreads

Langue : anglais

Edité par Free Press, 2005

0743256050 / 9780743256056

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A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect.Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor.To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations.Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis.The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.

N° de réf. du vendeur 9780743256056

Titre
The Power Of Unfair Advantage: How To Create It, Build It, And Use It To Maximum Effect
Auteur
John L. Nesheim
Éditeur
Free Press
Année de publication
2005
État de l'article
Collectible-Like New
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
0743256050
ISBN à 13 chiffres
9780743256056

SZ Global

Toronto, ON, Canada

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 3 octobre 2025

Frais d'expédition de Canada vers Etats-Unis

Article5 à 10 jours ouvrés3 à 5 jours ouvrés
Premier articleEUR 32,46EUR 35,08
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