Powerful Public Relations : A How-To Guide for Libraries

Karp, Rashelle S. (EDT); Library Administration and Management Association

ISBN 10: 0838908187 / ISBN 13: 9780838908181

Edité par Library Leadership & Management Assoc, 2002

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N° de réf. du vendeur 767320-n

Détails bibliographiques

Titre : Powerful Public Relations : A How-To Guide ...

Éditeur : Library Leadership & Management Assoc

Date d'édition : 2002

Reliure : Couverture souple

Etat : New

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Synopsis :

Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce

À propos de l?auteur:

Editor Rashelle S. Karp is Associate Vice President for Academic Affairs of Clarion University in Pennsylvania. She was a professor of library science at Clarion for 13 years and also served as Interim Dean of Libraries for four years. Karp is a widely published author and editor of articles and books for both academic and public librarians, and is active in LAMA, RUSA, and ACRL. She earned her doctorate from the School of Library and Information Studies at Florida State University and her master's degree in library science from University of Illinois, Urbana. The Library Administration and Management Association (LAMA), a division of the American Library Association, is an organization that encourages the study of administrative theory for improving the practice of administration in libraries, and for identifying and fostering administrative skill.