The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (BUSINESS BOOKS)

Thomas Barta

88 évaluations par Goodreads

Langue : anglais

Edité par McGraw-Hill Education, United States, OH, 2016

1259834719 / 9781259834714

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, youll learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. MOBILIZE YOUR TEAM: Build and align a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--youll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. Its a leadership book for marketers, using the latest research on what works--and what doesnt--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR008926295

Titre
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (BUSINESS BOOKS)
Auteur
Thomas Barta
Éditeur
McGraw-Hill Education, United States, OH
Année de publication
2016
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1259834719
ISBN à 13 chiffres
9781259834714
Poids de l'article
431 grammes
Dimensions
216.0 x 234.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,55EUR 14,03
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