Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Struhl, Dr Steven

ISBN 10: 0749474017 / ISBN 13: 9780749474010

Edité par Kogan Page, 2015

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Détails bibliographiques

Titre : Practical Text Analytics: Interpreting Text ...

Éditeur : Kogan Page

Date d'édition : 2015

Reliure : Couverture souple

Etat : Good

A propos de ce titre

Revue de presse:

"Textual analysis has recently become a useful research methodology, of great interest to both academics and practitioners. Dr. Steven Struhl provides relevant and lucid discussion of the topic, highlighting the fundamental issues involved in preparing, analyzing, and presenting textual data for meaningful interpretations. A very interesting and timely contribution that should be of interest to a wide range of audiences." --(Dr. Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing, Professor of Operations and Information Management, Wharton University 2015-02-10)

"Steven provides a broad and fair context in which to understand textual analysis in a very readable and informative way. I'm confident this would provide great value to anyone with an interest in the Internet and textual analysis, researcher and non-researcher alike." --(Darrin Helsel, Co-Founder and Principal of Distill Research LLC, and Research Chair, American Marketing Association, Portland Chapter)

Steven Struhl has an incredible knack for demystifying complex analyses and analytic software, and making it accessible to those who are interested in what it does without delving too deeply into the incomprehensible elements of how it works.
In his new book, Dr. Struhl takes on text analytics. I found the chapter on Bayes Nets particularly useful. In it he shows quite convincingly that, in some cases, they do a much better job with text than other predictive methods. He provides a story through crystal-clear examples that are immediately interesting and easy to follow." --(Larry Durkin, Principal, MSP Analytics)