Predatory Marketing: What Everyone In Business Needs To Know To Win Today's American Consumer

C. Britt Beemer

11 évaluations par Goodreads

Langue : anglais

Edité par William Morrow & Co, 1997

0688148360 / 9780688148362

Vendeur : SZ Global, Toronto, ON, CanadaSZ Global

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Item description from seller

Predatory Marketing contains vital new national consumer surveys worth hundreds of thousands of dollars that you can put immediately to use, whether you are in retail, manufacturing, or a service industry. And it contains Britt Beemer's revolutionary prescriptions for improving your advertising, public relations, customer service, and strategic planning. These aren't just theories - these are proven methods backed by compelling never-before-published research and statistics on the buying habits of American consumers and purchasing agents. Predatory Marketing shows how to outsmart rivals by being the first to understand the impact of changing customer preferences. It reveals a mine of new survey research showing precisely how consumers define quality service. (Did you know that the average female consumer cares more about clean bathrooms than helpful sales assistance?) It gives precise information on how to determine whether a niche is big enough to support a business venture - and whether it is small enough to avoid attention from corporate giants. And it teaches businesspeople how to conduct same of their own survey research. Most extraordinary is Beemer's central message that the only way to increase market share is to attack competitors at their strong points, not their weak ones. If you want to win market share, you have to convince consumers that the major things your competitors do well you can do better.

N° de réf. du vendeur 9780688148362

Titre
Predatory Marketing: What Everyone In Business Needs To Know To Win Today's American Consumer
Auteur
C. Britt Beemer
Éditeur
William Morrow & Co
Année de publication
1997
État de l'article
New
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
0688148360
ISBN à 13 chiffres
9780688148362

SZ Global

Toronto, ON, Canada

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 3 octobre 2025

Frais d'expédition de Canada vers Etats-Unis

Article5 à 10 jours ouvrés3 à 5 jours ouvrés
Premier articleEUR 32,13EUR 34,72
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