Present-Day Russia ( Second Edition, 1928, Revised, And With New Chapters On Marriage, Women And Childen, And Trade Relations)

Lee, Ivy

Edité par The Macmillan Company, New York City, Ny, 1928

A propos de cet article

Ix, 206 Pp. Second Edition, First Printing, Revised And Enlarged, 1928. Near Fine, Gilt Brilliant, No Marks, But Bound Upside-Down . Per Wikipedia, Ivy Ledbetter Lee (1877 ?1934) Was An American Publicity Expert And A Founder Of Modern Public Relations. His First Major Client Was The Pennsylvania Railroad, Followed By Numerous Major Railroads Such As The New York Central, The Baltimore And Ohio, And The Harriman Lines Such As The Union Pacific. He Established The Association Of Railroad Executives, Which Included Providing Public Relations Services To The Industry. Lee Advised Major Industrial Corporations, Including Steel, Automobile, Tobacco, Meat Packing And Rubber, As Well As Public Utilities, Banks And Foreign Governments. Lee Pioneered The Use Of Internal Magazines To Maintain Employee Morale, As Well As Management Newsletters, Stockholder Reports And News Releases To The Media. He Did A Great Deal Of Pro Bono Work, Which He Knew Was Important To His Own Public Image. During Wwi, He Became The Publicity Director For The American Red Cross. Many Historians Credit Lee With Being The Originator Of Modern Crisis Communications. His Principal Competitor In The New Public Relations Industry Was Edward Bernays, And He Has Been Credited With Influencing Pendleton Dudley To Enter The Then-Nascent Field. In 1914, He Was To Enter Public Relations On A Much Larger Scale When He Was Retained By John D. Rockefeller Jr To Represent His Family And Standard Oil ("To Burnish The Family Image"), After Their Bloody Repression Of The Coal Mining Strike In Colorado Known As The "Ludlow Massacre." Lee Warned That The Rockefellers Were Losing Public Support Due To Ordering The Massacre Of Striking Workers And Their Families (And The Burning Of Their Homes). He Developed A Strategy That Junior Followed To Repair It. It Was Necessary For Junior To Overcome His Shyness, Go Personally To Colorado To Meet With The Miners And Their Families, Inspect The Conditions Of The Homes And The Factories, Attend Social Events And Listen To The Grievances (All The While Being Photographed For Press Releases). This Was Novel Advice Which Attracted Widespread Media Attention, And Opened The Way To Wallpaper Over The Conflict And Present A More Humanized Version Of The Wealthy Rockefellers. Lee Guided Public Relations Of Rockefellers And Their Corporate Interests, Including A Strong Involvement In The Construction Of The Rockefeller Center, Even After He Moved On To Establish His Own Consulting Firm. He Was The Person Who Brought The Original, Unfunded Plan For Metropolitan Opera's Expansion To Junior's Attention, And He Convinced Junior To Rename The Center After The Family Against The Latter's Wishes. Lee Became An Inaugural Member Of The Council On Foreign Relations In The Us When It Was Established In New York In 1921. In The Early 1920S, He Promoted Friendly Relations With Soviet Russia. In 1926, Lee Wrote A Famous Letter To The President Of The Us Chamber Of Commerce In Which He Presented A Convincing Argument For The Need To Normalize Us-Soviet Political And Economic Relations. His Supposed Instruction To The Son Of The Standard Oil Fortune Was To Echo In Public Relations Henceforth: "Tell The Truth, Because Sooner Or Later The Public Will Find Out Anyway. And If The Public Doesn't Like What You Are Doing, Change Your Policies And Bring Them Into Line With What People Want." The Context Of The Quote Was Said To Be Apocryphal, Being Spread By Lee As Self-Promotion, Making It Both Famous And Infamous. Lee Is Considered To Be The Father Of The Modern Public Relations Campaign When, From 1913 To 1914, He Successfully Lobbied For A Railroad Rate Increase From A Reluctant Federal Government. Lee Also Worked For The Bethlehem Steel Corporation, In Which Capacity He Famously Advised Managers To List And Number Their Top Priorities Every Day, And Work On Tasks In The Order Of Their Importance Until Daily Time Allows, Not Proceeding Until A Task Was Completed.

N° de réf. du vendeur 048633

Détails bibliographiques

• Titre: Present-Day Russia ( Second Edition, 1928, Revised, And With New Chapters On Marriage, Women And Childen, And Trade Relations)
• Éditeur: The Macmillan Company, New York City, Ny
• Date de parution: 1928
• Langue: anglais
• Reliure: Hardcover
• Édition: 2nd Edition
• Impression: 1st Printing
• État de l'article: Near Fine
• État de la jaquette: No Jacket
• Catalogues du vendeur:
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