Pricing: Making Profitable Decisions

Monroe, Kent B

ISBN 10: 0072528818 / ISBN 13: 9780072528817

Edité par McGraw-Hill/Irwin, 2002

A propos de cet article

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Détails bibliographiques

• Titre: Pricing: Making Profitable Decisions
• Éditeur: McGraw-Hill/Irwin
• Date de parution: 2002
• Langue: anglais
• ISBN à 10 chiffres: 0072528818
• ISBN à 13 chiffres: 9780072528817
• Reliure: hardcover
• Édition: 3ème Édition
• État de l'article: Good

A propos de ce titre

Synopsis

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

À propos de l?auteur

Kent Monroe is a professor at the University of Illinois.