Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

Miletsky, Jason I.

ISBN 10: 1423903196 / ISBN 13: 9781423903192

Edité par Course Technology, 2009

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . N° de réf. du vendeur mon0000387826

Synopsis :

Book by Miletsky Jason I

Présentation de l'éditeur: "Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Détails bibliographiques

Titre : Principles of Internet Marketing: New Tools ...
Éditeur : Course Technology
Date d'édition : 2009
Reliure : Paperback
Etat : Good