Hardcover 8vo in red cloth boards with gilt titles. Heavy scuffing to spine, and marks/some discolouraton to boards, binding becoming loose but still intact. Pages unmarked and feature b&w process-screen examples of advertisements. Overall condition fair. xvii + 500pp. + 32pp. catalogue. N� de r�f. du vendeur 62662

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D�tails bibliographiques

Titre : The Principles and Practice of Advertising

�diteur : Sir Isaac Pitman & Sons.

Date d'�dition : 1935

Reliure : Couverture rigide

Etat : fair

Description de la librairie

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NSW, Australia

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