Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN 10: 331936944X ISBN 13: 9783319369440

Edit� par Springer, 2016

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This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Titre : Proceedings of the 1997 World Marketing ...
�diteur : Springer
Date d'�dition : 2016
Reliure : Couverture souple
Etat : New

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Proceedings of the 1997 World Marketing Congress (eng)

Sidin, Samsinar MD

Edit� par Springer, 2016

ISBN 10 : 331936944X ISBN 13 : 9783319369440

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Proceedings of the 1997 World Marketing Congress

Sidin, Samsinar|Manrai, Ajay K.

Edit� par Springer International Publishing, 2016

ISBN 10 : 331936944X ISBN 13 : 9783319369440

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes the full proceedings of the 1997 World Marketing CongressOffers quality research and insights in the field of marketing from around the worldIncludes contributions related to marketing strategy, marketing management and consumer be. N� de r�f. du vendeur 448747908

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Proceedings of the 1997 World Marketing Congress

Ajay K. Manrai

Edit� par Springer International Publishing, Springer International Publishing Okt 2016, 2016

ISBN 10 : 331936944X ISBN 13 : 9783319369440

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy�s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 688 pp. Englisch. N� de r�f. du vendeur 9783319369440

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Proceedings of the 1997 World Marketing Congress

Ajay K. Manrai

Edit� par Springer International Publishing, 2016

ISBN 10 : 331936944X ISBN 13 : 9783319369440

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. N� de r�f. du vendeur 9783319369440

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Proceedings of the 1997 World Marketing Congress

Ajay K. Manrai

Edit� par Springer International Publishing Okt 2016, 2016

ISBN 10 : 331936944X ISBN 13 : 9783319369440

Neuf Taschenbuch

impression � la demande

Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 688 pp. Englisch. N� de r�f. du vendeur 9783319369440

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