Process-Based Strategic Planning: 3rd Ed

Grunig, Rudolf;Kuhn, Richard

ISBN 10: 354023571X / ISBN 13: 9783540235712

Edité par Seacaucs, New Jersey, U.S.A.: Springer-Verlag New York Inc, 2005

A propos de cet article

hardcover in fine condition. 3rd edition. small name inside.

N° de réf. du vendeur 136662

Détails bibliographiques

• Titre: Process-Based Strategic Planning: 3rd Ed
• Éditeur: Seacaucs, New Jersey, U.S.A.: Springer-Verlag New York Inc
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 354023571X
• ISBN à 13 chiffres: 9783540235712
• Reliure: Hardcover
• Édition: 3rd Edition
• État de l'article: Fine
• Catalogues du vendeur:
  • business

A propos de ce titre

Synopsis

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

Présentation de l'éditeur

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and thoroughly updated.