Process-Based Strategic Planning

Richard Kuhn; Rudolf Grunig; Translator-Anthony Clark

ISBN 10: 3540418229 / ISBN 13: 9783540418221

Edité par Springer, 2001

Unused, clean with no marks. Minor shelf wear. N° de réf. du vendeur 044079

Synopsis :

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning, this book presents a heuristic process for determining future strategies. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

Présentation de l'éditeur: A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and thoroughly updated.

Détails bibliographiques

Titre : Process-Based Strategic Planning
Éditeur : Springer
Date d'édition : 2001
Reliure : Hardcover
Etat : As New