Process-based strategic planning.

Grünig, Rudolf:

ISBN 10: 3540435026 / ISBN 13: 9783540435020

Edité par Berlin, Springer, 2002

A propos de cet article

314 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9783540435020 Sprache: Englisch Gewicht in Gramm: 900.

N° de réf. du vendeur 2350269

Détails bibliographiques

• Titre: Process-based strategic planning.
• Éditeur: Berlin, Springer
• Date de parution: 2002
• Langue: anglais
• ISBN à 10 chiffres: 3540435026
• ISBN à 13 chiffres: 9783540435020
• Reliure: Hardcover
• Édition: 2. ed.
• Poids: 900 grammes
• Catalogues du vendeur:
  • AA Varia

A propos de ce titre

Synopsis

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

Présentation de l'éditeur

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and thoroughly updated.