My Product Management Toolkit : Tools and Techniques to Become an Outstanding Product Manager

Abraham, Marc

ISBN 10: 1984007319 / ISBN 13: 9781984007315

Edité par CreateSpace Independent Publishing Platform, 2018

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 54879002-20

Synopsis :

Why are some products a hit while others never see the light of day? While there’s no foolproof way to tell what will succeed and what won’t, every product has a chance as long as it’s supported by research, careful planning, and hard work.

­Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here’s a sample of what you’ll find within these pages:

• Strategies for determining what customers want—even when they don’t know themselves
• Clear suggestions for developing both physical and digital products
• Effective methods to constantly iterate a product or feature

Containing wisdom from Abraham’s popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you’re developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

À propos de l'auteur:

Marc Abraham is an experienced product manager who has worked for several successful digital organisations. He runs a high profile blog—marcabraham.com—about the digital ecosystem and how to break into it. Through writing and speaking, he encourages fellow product managers to maintain their curiosity and never stop learning.

Détails bibliographiques

Titre : My Product Management Toolkit : Tools and ...
Éditeur : CreateSpace Independent Publishing Platform
Date d'édition : 2018
Reliure : Couverture souple
Etat : Good