Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value. Cet article n’est pas disponible.
Langue : anglais
Edité par Product Marketing Alliance, 2022
- Livre broché
- Occasion
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis-OnTimeBooks-
Vendeur AbeBooks depuis 9 mars 2023
Etat: Occasion - Satisfaisant
EUR 6,45
A propos de cet article
A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.
N° de réf. du vendeur OTV.1544526601.G
- Titre
- Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
- Auteur
- King, Richard; Pearce, Bryony
- Éditeur
- Product Marketing Alliance
- Année de publication
- 2022
- État de l'article
- good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 1544526601
- ISBN à 13 chiffres
- 9781544526607
Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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À propos de l’auteur
Bryony Pearce is the Alliance's Chief Marketing Officer. She's been with the company since day one and has built the content, course, and membership offering from the ground up. Establishing key definitions, frameworks, and standards, Bryony has been a key proponent behind PMA's mission: elevating the role of product marketing.
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