Profitable Menu Planning
Drysdale, John; Galipeau, Jennifer
ISBN 10: 0131196804 ISBN 13: 9780131196803
Edité par Pearson, 2007
Ancien(s) ou d'occasion
Couverture rigide
Vendeur
Zoom Books East, Glendale Heights, IL, Etats-Unis
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A propos de cet article
Description :
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0131196804.VG
Synopsis :
Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.
À propos de la quatrième de couverture:
Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.
"Must" reading for students as well as industry professionals, this edition includes:
- Software for menu analysis, recipe costing, and selling price
- How to market to your customer
- Utilizing existing equipment to expand and enhance your menu
- How to analyze your menu for maximum profitability
- How to properly price your menu for maximum sales and profit
- Marketing nutrition to today's health-conscious customer
- Laws and regulations governing today's menus
- Menu design and layout
- Actual menus from across the country used as illustrations
- Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : Profitable Menu Planning
Éditeur : Pearson
Date d'édition : 2007
Reliure : Couverture rigide
Etat : very_good
Edition : 4ème Édition