Promotion and Marketing Communications

Umut Ayman

ISBN 10: 1838802274 / ISBN 13: 9781838802271

Edité par Intechopen Jul 2020, 2020

A propos de cet article

Neuware -This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.Books on Demand GmbH, Überseering 33, 22297 Hamburg 206 pp. Englisch.

N° de réf. du vendeur 9781838802271

Détails bibliographiques

• Titre: Promotion and Marketing Communications
• Éditeur: Intechopen Jul 2020
• Date de parution: 2020
• Langue: anglais
• ISBN à 10 chiffres: 1838802274
• ISBN à 13 chiffres: 9781838802271
• Reliure: Buch
• État de l'article: Neu
• Dimensions: 266 L x 185 H x 19 P (en millimètres) 266 millimètres de largeur par 185 millimètres de hauteur par 19 millimètres de profondeur
• Poids: 664 grammes

A propos de ce titre

Synopsis

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.