Prospecting For Customers (the Sales Professional*s Library)

Vicar, Robert

ISBN 10: 0749411937 / ISBN 13: 9780749411930

Edité par Kogan Page, 1993

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABBB-149344

Synopsis :

Without good prospects, it is impossible for any salesperson to really succeed. That is why prospecting must always be the top priority of any sales professional. The author explains the importance of prospecting for new customers and how to avoid the trap of relying solely on business from existing customers. He shows how to turn prospecting techniques from the casual collection of names to a fixed and disciplined system which builds up a bank of prospective customers for immediate and longer term contact. Every method and technique is covered, such as: identifying and locating prospects; using existing contacts to find others; using mailshots, the telephone and the social round; planning territories and maintaining a record system.

Détails bibliographiques

Titre : Prospecting For Customers (the Sales ...
Éditeur : Kogan Page
Date d'édition : 1993
Reliure : Couverture souple
Etat : New