Titre: Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)
�diteur: Routledge
Date de parution: 2013
Langue: anglais
ISBN � 10 chiffres: 0415843251
ISBN � 13 chiffres: 9780415843256
Reliure: Couverture rigide
�tat de l'article: New

A propos de ce titre

Synopsis

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

� propos de l?auteur

Michal Glowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK

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