Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

Glowacki, Michal (Editor)/ Jackson, Lizzie (Editor)

ISBN 10: 0415843251 / ISBN 13: 9780415843256

Edité par Routledge, 2013

A propos de cet article

1st edition. 336 pages. 9.00x6.00x0.75 inches. In Stock.

N° de réf. du vendeur x-0415843251

Détails bibliographiques

• Titre: Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
• Éditeur: Routledge
• Date de parution: 2013
• Langue: anglais
• ISBN à 10 chiffres: 0415843251
• ISBN à 13 chiffres: 9780415843256
• Reliure: Hardcover
• État de l'article: Brand New
• Poids: 0,61 kilogramme

A propos de ce titre

Synopsis

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

À propos de l?auteur

Michal Glowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK