The Public Relations Handbook

(editor) Robert L. Dilenschneider

ISBN 10: 1637740611 / ISBN 13: 9781637740613

Edité par Matt Holt Books, 2022

N° de réf. du vendeur 3926732

Synopsis :

To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:

 

Supporting a company’s marketing and sales

Leveraging social media

Managing government relations

Working with the media effectively

Communicating with the investment community

Supporting top management in the event of a crisis or scandal

Positively positioning the company’s commitment to environmental, social, and governance issues

 

The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today.

 

The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

À propos de l'auteur: Robert L. Dilenschneider formed The Dilenschneider Group in October, 1991. Headquartered in New York and Chicago, the Firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs and international media.  
 
Prior to forming his own firm, Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991, tripling that Firm's revenues to nearly $200 million and delivering more than $30 million in profit.  Dilenschneider was with that organization for nearly 25 years. Dilenschneider started in public relations in 1967 in New York, shortly after receiving an MA in journalism from Ohio State University, and a BA from the University of Notre Dame.

Détails bibliographiques

Titre : The Public Relations Handbook
Éditeur : Matt Holt Books
Date d'édition : 2022
Reliure : Hardcover
Etat : Good