Public Relations Practices: Managerial Case Studies and Problems

Center, Allen H.; Jackson, Patrick; Smith, Stacey; Stansberry, Frank R.

ISBN 10: 0132341360 / ISBN 13: 9780132341363

Edité par Pearson College Div (edition 7), 2007

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Détails bibliographiques

• Titre: Public Relations Practices: Managerial Case Studies and Problems
• Éditeur: Pearson College Div (edition 7)
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 0132341360
• ISBN à 13 chiffres: 9780132341363
• Reliure: Paperback
• Édition: 7.
• État de l'article: Good

A propos de ce titre

Synopsis

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.