The Pursuit of Reputation: Unlocking the Power of Public Relations

Langue : anglais

Edité par Westland Business, 2023

9357768394 / 9789357768399

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A propos de cet article

About the Book Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities—PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations. About the Author AMITH PRABHU is a pioneering public relations professional with twenty years of experience. He has co-founded platforms such as PRAXIS, SCoRe and Reputation Today among others. He was recently conferred the annual award for Outstanding Contribution to Public Relations by PRCA Asia Pacific. He currently mentors The Promise Foundation. SUJIT PATIL is an acclaimed corporate and brand communications maven with twenty-five years of experience. He has been listed on PRovoke Media’s list of the worlds most influential CCOs and CMOs, every year from 2018 to 2023. He currently heads Corporate Brand and Communications at Godrej Industries Limited and Associate Companies.…

N° de réf. du vendeur 150826

Titre
The Pursuit of Reputation: Unlocking the Power of Public Relations
Auteur
Amith Prabhu and Sujit Patil
Éditeur
Westland Business
Année de publication
2023
État de l'article
New
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
9357768394
ISBN à 13 chiffres
9789357768399

Vedams eBooks (P) Ltd

New Delhi, Inde

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 30 janvier 2009

Frais d'expédition de Inde vers Etats-Unis

Article20 à 24 jours ouvrés4 à 7 jours ouvrés
Premier articleEUR 17,50EUR 32,00
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