The Pyramid Principle: Logic in Writing and Thinking

Minto, Barbara

ISBN 10: 1292372265 / ISBN 13: 9781292372266

Edité par FT Publishing International, 2021

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Synopsis :

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.

Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.

Can your writing do without it?

À propos de l?auteur:

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase “Take this and make it Minto” is common in many of these organizations and the Minto Pyramid Principle is considered the ‘lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.

 

Détails bibliographiques

Titre : The Pyramid Principle: Logic in Writing and ...
Éditeur : FT Publishing International
Date d'édition : 2021
Reliure : paperback
Etat : Good
Edition : 3ème Édition