Quantitative Methods for Business (with Crystal Ball Pro 2000 v7.1, CD-ROM, and InfoTrac) (Available Titles CengageNOW)

Anderson, David R.,Sweeney, Dennis J.,Williams, Thomas A.

ISBN 10: 0324312652 / ISBN 13: 9780324312652

Edité par South-Western College Pub, 2005

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Détails bibliographiques

• Titre: Quantitative Methods for Business (with Crystal Ball Pro 2000 v7.1, CD-ROM, and InfoTrac) (Available Titles CengageNOW)
• Éditeur: South-Western College Pub
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0324312652
• ISBN à 13 chiffres: 9780324312652
• Reliure: hardcover
• État de l'article: Good

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Synopsis

This reion of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "Problem-Scenario Approach" motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making.